SAN DIEGO’S NEWEST HOME FOR LIVE MUSIC
Live Nation is planning a new 4,000-capacity indoor music venue in San Diego’s East Village, just blocks from Petco Park. The project will transform the historic Wonder Bread building into a purpose-built destination for live music, restoring a landmark property and filling a gap in San Diego’s live music landscape.
MORE MUSIC FOR SAN DIEGO
The new venue:
- Gives artists a purpose-built downtown stage
- Fills a capacity currently missing from the market
- Creates a new option for artists and fans
HONORING A SAN DIEGO LANDMARK
The historic Wonder Bread building has long been a distinctive part of San Diego’s East Village. The project will preserve and reimagine the building for a new generation, bringing live music inside while keeping the character that makes the property special.
- Defining features like the red brick façade, silo and wood barrel roof will be restored and highlighted.
- The design is led by Blueprint Studio, Live Nation’s in-house venue design and development group, in collaboration with Gensler.
A VENUE BUILT FOR ARTISTS + FANS
The venue is being designed specifically for live music, with:
- High-quality acoustics, with sound contained inside
- Clear sightlines
- Modern fan amenities and lounge spaces
- Comfortable backstage facilities for touring artists and crews
- Space for private, corporate and community events
